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The Paul Newman Daytona is the holy grail of celebrity watches. In 2017, Newman's personal Rolex Daytona 6239 sold for $17.8 million—the highest price ever paid for a wristwatch at auction.
The History
Paul Newman received his Daytona 6239 from his wife, Joanne Woodward. Engraved on the caseback: "Drive Carefully ME." Newman was an avid racing driver, and the inscription was a loving warning.
He wore the watch constantly throughout the 1970s—at race tracks, movie sets, and public appearances. But at the time, collectors did not call it "the Paul Newman Daytona." That name came later.
The "Exotic" Dial
The watch featured a dial that Rolex called "exotic." Key features:
Square-ended subdial markers: Unlike standard Daytonas, which had round markers
Art Deco outer track: Distinctive font at the edge of the dial
Red "Daytona" text: Red lettering above the 6 o'clock subdial
For decades, collectors called this dial configuration "the Paul Newman dial" because Newman was the most famous person to wear it.
The Auction
In 2017, Phillips auction house sold Newman's personal Daytona. The estimate was 1million.Thefinalprice:1million.Thefinalprice:17.8 million (including buyer's premium). It remains the most expensive wristwatch ever sold at auction.
The Legacy
The Paul Newman Daytona changed how collectors think about celebrity provenance. Before 2017, provenance added value. After 2017, provenance became everything.
Other Celebrity Daytonas
Newman is not the only celebrity associated with the Daytona:
Eric Clapton: Owned a vintage Daytona, sold for $505,000 in 2015
Justin Bieber: Wears a modern Panda Daytona (116500LN)
Kevin Hart: Frequently photographed with a white-dial Ceramic Daytona
Where to Learn More
For a complete timeline of the Paul Newman Daytona, including high-resolution images of the exotic dial and caseback engraving, visit celebritywatches.org.
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